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Our story

LookAfter Hair Company. Over 30 years in the making.

In the early 1980s, there were the barbers and there were the beauty salons. There wasn’t much of a choice of where to get your hair done. Three St. Louis natives, Peter Hall, Bob Hanson, and Mark Lemp, noticed a new trend of hair cutting places popping up on the west coast. Males or females of all ages could get a quick hair cut on their own schedule, no appointment needed.

The team decided to bring this concept to the Midwest, starting in their hometown of St. Louis, Mo. The very first Custom Cuts opened in Southroads Center in South St. Louis County on October 12, 1985.

As years went by, more locations were added in St. Louis, and Custom Cuts expanded into Kansas City and Central Illinois. Today, there are over 30 salons serving St. Louis, Kansas City, and Central Illinois, all led by original co-founder Peter Hall.

“Same people, same Midwestern values, same commitment to the communities we live in. Just a new name that suits us a little better.”

For 25 years, Custom Cuts offered premium hair services, from cuts, to color, to waxing, to even eyelash tinting. But honestly, we came to understand that our business isn’t just about a timely service. Our stylists offer something more.

Our stylists really care about our clients. It isn’t about the quickest time or the lowest price. It’s about the care and the experience that we give. We offer a premium experience, at an affordable price. And that’s why folks continue to come back.

Our loyal clients love us, but many others didn’t give us a chance because they think we are like any other ‘cuts,’ ‘clips,’ or ‘snips’ simply because of our name. This just had to change. Both our stylists and our own clients told us that the name Custom Cuts doesn’t reflect who we are. We are a different kind of company. We’re not a fast cut place, and we don’t want to be a high end salon.

So, we needed a name to tell the world who we are, and what we do. In October 2010, we became LookAfter Hair Company. We’re a family of caring professionals who really ‘look after’ our clients, and we’re still owned by one of the original founders, Peter Hall. Same people, same Midwestern values, same commitment to the communities we live in. Just a new name that suits us a little better. And as always, we at LookAfter Hair Company are delighted to offer you hair care like never before, time and time again.


Peter Hall and the original card table

How it began...

Believe it or not, the very first Custom Cuts opened Oct. 12th, 1985 with little more than a card table and a few stacked boxes. There were no stations because the cabinet maker took the money and ran! We remember (and joke) about these humble beginnings, and we still have that very card table at our main office!