I want you to know that a lot of my friends think I’m crazy. Here we are celebrating the 25th Anniversary of a very successful, and profitable company, and I want to change the name. As you can see from the side bar about me, I like change. In fact I like lots of change. The old adage, “If it ain’t broke, don’t fix it”, has never applied to me. In my opinion, if you don’t fix it, somebody else will, and then it won’t be yours anymore.
In the last five years we have changed by a large margin, and now don’t resemble the fast cut salons that we had been competing with since I started the company 25 years ago. So in order to differentiate ourselves from those fast cut salons, most of our loyal stylists as well as our branding consultant said that we needed to have a unique new identity in an entirely new category of hair care. Thus we created the new category of Hair Companies, and believe that our new name LookAfter Hair Company truly represents who we have become. So really, all the change has already happened, and all we are doing is reflecting that in our new name. A lot of my friends still think I’m crazy, but then again they probably aren’t the “fix it” type anyway.